(Ross Perlstein with his 1952 Dodge Power Wagon 3 year frame off resto-mod)
A big thanks to Ross for letting us use his 1952 Dodge Power Wagon
for our latest commercial and photo shoot.
The truck was a great fit for our theme with it’s
reclaimed oak bumpers and running boards from a 1860 barn.
I meet Ross at an auto show and was so impressed with his truck which has dozens of best truck trophies and several best in show awards.
Ross is also the owner of a company called Specialty Automotive Equipment (S.A.E.) established in 1978 which has installed over 5000 MOHAWK lifts making them the top distributor in the United States!https://www.njlifts.com/
Q: Tell us a little about Cut ‘N Run Bootery.
Rocco: Well, we’ve been open since October, and we’re located in the Stop ‘N Shop Shopping Center between Linwood Avenue and Ridgewood Avenue on the south side of Route 17 in Paramus. We’re next to the Arena Sports Center, which is where the old K-Mart used to be.
Q: And you’re primarily a western boot store?
Rocco: Primarily, but not just. We also sell the good American made Chippewa lace up work boots, and we have weather boots from Bear Paw and Muck, classic motorcycle boots from Double H and Frye. Belts and hats, buckles. We’re also a western art gallery, we’ve got some really beautiful paintings and sculptures on display for sale by a talented southwestern artist, Anthony Manzo. But of course the focus is on western boots.
Q: What kind of experience do the three of you have selling western wear?
Gregg: Rocco and I go back over 30 years. We both started out working part time at the old Globe’s Western Boot World. And then later on I actually became one of the owners there. So you might say this ain’t our first rodeo when it comes to selling western boots. Lisa came in with us at our next store on Route 17, before Cut ‘N Run, so she’s got some years of experience too.
Q: What do you like about western boots?
Lisa: For me, as a woman, the way they look in the winter with my jeans and in the summer with my skirts and shorts. They really lengthen the line of a woman’s legs, I always think my legs look better in a nice pair of western boots. And they certainly feel better. The arch and heel support in a properly fitted pair of western boots is excellent. You can wear them all day or all night, and your heels don’t hurt, your calves don’t hurt, your back feels good. There aren’t too many fashion items you can say that about, that they make you look good and feel good at the same time. But with a nice pair of Ariats or Justins or Luccheses, it’s really true.
Q: Are customers at Cut ‘N Run limited to just the styles of boots that the companies make stock, or can they custom design their own pair?
Gregg: We love working with customers to design their own boots. With Lucchese Classic, or Blackjack out of El Paso, you can pick the skins, the colors, the toe shape, heel, stitch patterns, everything. Just come in and sit down with us, and we can show you all the possibilities.
Q: What’s the most important thing you’d like people to know about the merchandise you sell?
Rocco: That it’s not just about country and western culture. Our boots are classic, they’re American, they never go out of style, and wherever you go people will notice them and ask you about them. And the way they fit and feel, you’ll always be the most comfortable person in the room.